BOB BEAUTÉ on Violet Grey

News
Words by Gine Margrethe Qvale
A woman in a black blazer and jeans standing in front of a dark shelf with red BOB BEAUTÉ products and a framed Violet Grey cover
You don't ask Violet Grey. Violet Grey asks you.

Violet Grey is one of beauty's most uncompromising editors. No applications. No placements. Products are tested by the industry professionals who actually use them, and approved only when the standard is met. It is the closest thing beauty has to a Michelin star.

They call it the Violet Code. A product passes or it doesn't. Most don't.

The full BOB BEAUTÉ collection has been chosen.

We built formulas to deserve it.