About

BOB BEAUTÉ represents more than beauty and skincare. It is a statement about the power of excellence, the poetry of formulas, and the artistry of beauty as a lived experience.
Formula first. BOB BEAUTÉ is committed to high quality and multi functional products, curated to bring forward the most authentic version of yourself.
We believe beauty should feel simple, effortless, and luxurious. A calm moment of self care that supports your life instead of complicating it. BOB wants to give you the space to live fully and look good while doing it.

Gine Margrethe spent years working with top luxury beauty houses, mastering precision and high performance. As her life evolved as a working woman and mother of two, she felt a gap between what the industry offered and what she needed.

“I don’t have time for trial and error,” she says. “What I put on my skin has to be the best.”

Guided by a formula-first mindset, she and her husband, Thomas Qvale, began creating products defined by true performance and meaning. Her personal journey of loss and resilience shaped this mission. “Between pain and love, I’ve found my purpose,” she reflects.

BOB BEAUTÉ launched in February 2025 and reached 82 countries through word of mouth and product results alone. The brand merges science, artistry, and emotional intention. “We wanted to create a living brand,” she explains, one that moves people and carries longevity.
Today, BOB BEAUTÉ stands for excellence, creativity, and beauty that transcends time, offering what she felt was missing and giving it to those who expect nothing less than the best.