Free shipping on all orders over 799 DKK - Shipped to over 80 countries in the first 12 months.

Brow Lamination, Without the Appointment

Words by BOB

How To
Model wearing a clear color brow gel with no white flaking

The laminated brow effect

The Brow Gel does two separate things. During the day: all-day hold with a laminated, brushed-up effect, flake-free, crunch-free. At night: a Growth & Density Booster that strengthens follicles and supports fuller, thicker brows over time. Same product, two entirely different outcomes depending on when you use it.

Daytime: the laminated effect

Load the spoolie lightly. Brush upward first — from inner brow to arch — then outward toward the tail. This up-then-out motion is what creates the laminated shape: hairs lifted from root, set in direction. For a more structured result, apply a second coat while the first is still slightly wet. The smart emulsifier builds hold without going rigid — brows that move naturally when your face does.

Apply The Brow Pencil before the gel if you want more definition. Pencil sets better on bare hair; the gel then locks the whole look in place.

Overnight: the growth treatment

A light coat before bed, brushed into shape, left overnight. The formula absorbs fully — no residue in the morning. The 2% Growth & Density Booster is a blend of Roselle (Hibiscus sabdariffa), Safflower, and Sunflower Oil, working at follicle level to extend the growth phase and strengthen individual hairs.

Clinical results from the active: +6% new hair density, +8% hair diameter, +14% more hairs in the growth phase, -30% fewer hairs in the shedding phase. Results build over 8–12 weeks of consistent use.

Vegan. Clean formula. Made in Italy.

BOB BEAUTÉ

SHOP THE BROW GEL

BB.008

The Brow Gel

Go to product