Meet Gine Margrethe Qvale

Gine Margrethe Qvale has spent the last decade at the heart of the beauty industry—as a creator, curator, and trusted voice for millions of women. With over 1.2 million followers on Instagram, Gine is widely recognized as Scandinavia’s most influential beauty figure, known for her distinct editorial style, skin-first approach, and timeless aesthetic.

Her journey began with a simple idea: to share what works. A neutral lip. Dewy skin. Confidence that doesn’t shout. Over the years, this philosophy has earned her collaborations with the world’s most iconic brands, including Dior, Lancôme, YSL Beauté, and L’Oréal Paris. But something was missing.

“I love makeup—but I never found products that truly matched the way I use them. I didn’t want more, I wanted better.”

That desire led her to create BOB Beauté—a brand rooted in Scandinavian simplicity, designed for modern, multifunctional beauty. No extra steps. No overthinking. Just highly curated products that do more with less.

Why BOB?

BOB is more than a name—it’s a mindset. Genderless. Simple. Direct. It reflects Gine’s own approach to beauty: smart, effortless, and endlessly adaptable.

Launched in 2025 after four years of quiet development across Europe, BOB Beauté debuted with The Corrector, a multi-use complexion stick crafted for both coverage and contour. Like every product in the collection, it’s built on high-performance formulas, clean aesthetics, and intentional design.

Beauty That Works Like You Do

At its core, BOB Beauté is about balance. Style and substance. Play and precision. Inspired by Gine’s lifestyle as a working mother, creative, and entrepreneur, the brand is built for real life, not the makeup drawer.

With each launch, Gine’s mission is clear: to create products that enhance, not overwhelm—and to empower women to feel like themselves at their best.

Follow Gine Margrethe Qvale
Instagram → @ginemargrethe (https://www.instagram.com/ginemargrethe)